How is life like a floor plan? Just as an architect can’t design a perfect home without a blue print and a plan, you can’t have a successful life without a plan. This keynote discusses one of the most important aspects of life – balance – and how to achieve it. We in real estate see blue prints, site plans, house plans and design plans every day. Detailed schematics of the way things out to be. But our busy careers often get in the way of us achieving a balanced life. You have to create a plan to accomplish balance, balance your success in career with your family and personal goals. Not much good in life comes without a plan, and this session shows you how to sketch out a better life.
A real estate practitioner is selling the most personal thing a person can purchase – their home. Yet often we use customer service skills that lack that attention to detail. Personalized service is the way to achieve great success in real estate. This exciting session takes a look at three titans of customer service – Lexus, Nordstrom and Ritz-Carlton. We uncover the tactics and techniques that have made each of these three legends rise to the tops of their respective industries in a relatively short period of time, and we apply many of the concepts to our practice of real estate. You will leave with a pumped up attitude and a plan to provide award-winning, legendary service to your clients.
- Our Responsibility in Real Estate
The business of real estate has for hundreds of years focused on taking from the land to provide for our well-being. Whether it be agricultural, development or even the sale of new and existing homes. But real estate practitioners also have responsibilities to the land and our society at large. This session details the successes of real estate people across the country who have used their positions to effect positive change in their communities. From environmental initiatives to providing low-cost quality housing, setting aside land for protection and adaptive reuse of old industrial property – you’ll hear how professionals have shown they understand and embrace our responsibility in real estate.
As a real estate agent, you are not just selling the perfect home or best condo, you are also selling a neighborhood and a city. In our increasingly nomadic world, a growing percentage of your customers are coming from across the country and across the world. They will look to you to sell your city and your surroundings so they can become part of the fabric. This keynote talks about the importance of community involvement, knowledge, passion and effort and how to use these skills to sell your city to newcomers. Often you are their first impression of what people in this strange environment may be like – make sure you are an ambassador of your community, extending the welcome of everyone.
Ads that ramble on, webpages that just don’t stop. Many of our marketing challenges in real estate require brevity. The ability to “headline it”. This skill of advertising gurus and PR masterminds is essential to the successful marketing of property, a salesperson or an agency, yet many real estate professionals don’t have this skill. Don’t believe it? Look through any Sunday newspaper or any free real estate publication. Silly headlines, missed opportunities, no attention grabbing message. This session is an introduction to the powers of persuasion and clarity in writing and designing advertising. Get the maximum impact out of what you spend – just headline it!
In this fun interactive seminar and workshop, we take a look at what makes a successful real estate advertisement. You’ll hear how to create a unique headline and USP, how to incorporate different graphical elements and how to work amenities into bullet points for maximum impact. We also take a look at attractive and effective real estate advertisements from markets around the country to see successful advertising in action. Lastly, you’ll see a bunch of real estate ads that clearly miss the market and hear how you can avoid these common mistakes.
- Everything Old is New Again
This seminar takes what we can learn from companies that have worked with the National Trust and other organizations to renovate and make money from historic structures while respecting the building’s architectural integrity and history. We look at case studies of properties that have been successfully renovated and preserved, and how the management company approached the marketing and positioning of each to reach their goals. We discuss sample campaigns that have effectively attracted a target market to a community, and others that have missed the mark. It is surprising what can work in selling the old to the not-so-old – find out what it takes.
Hundreds of customers are lost each month because of just one phone call—and that is precisely the problem. One call is not follow-up—it takes a systematic change to effectively follow-up with prospects and turn them into customers who purchase property. You can easily implement change by using components you already have at your disposal – from the low-tech to the cutting-edge. This seminar shows you how to organize your contact list, innovative ways to follow-up with your clients and tricks to get them to respond to you! Sending a thank-you note or leaving an answering machine message isn’t follow-up—effective follow-up is a response and this seminar shows you how to get them and sell more homes in the process. |
